Following the release of their album, "Overground," Police Dog Hogan approached me to design promotional materials for their upcoming tour, dubbed the "Seven Crows Tour," after one of the album's tracks, "Here Comes Crow."

Discussing the approach, the band asked for the promotional material to have a focus on the "Seven Crows" motif, with the tour culminating in a headline performance at the prestigious O2 Shepherds Bush Empire.

“All roads lead to the Shepherds Bush Empire”.

The final design was adapted for posters and press ads, strategically placed in publications like RnR and Maverick magazines. In addition, supportive banner ads featuring the artwork were created for venues and online music magazine sites, ensuring the widespread promotion of the tour.